PPC advertising resources for small business

Instantly drive targeted traffic to your web site

Books

Google AdWords Handbook: 21 Ways to Maximize Results from Andrew Goodman.

Google Cash - Learn how to make money with Google AdWords by Chris Carpenter

PPC Search Engines

Google Adwords - Sign-up for and manage your Google account

Google AdWords FAQ

Overture - Now owned by Yahoo and delivering ads to Yahoo and MSN

Google AdSense - Place AdWords ads on your web site and receive revenue from clicks

Google AdSense FAQ

Local Advertising Options

CitySearch - Advertising guides for most major cities

Yahoo Local - Free and enhanced listings plus free web site

Google Local Business Center - Directory of local businesses that includes all the fun Google features like satellite maps

Verizon Super Pages - Get a free business profile

Yellow Pages.com - The leading online Yellow Pages, business directory and phone book for local and national searches.

Keyword Tools

Adwords Analyzer - This tool will identify how many campaigns are in place for a keyword with Google or Overture - Great way to find keyword opportunities.

Overture Keyword Suggestion Tool - Free tool to help with your keyword research.

Overture View Bids - Find out what the top bids are on Overture for keywords and phrases

Ad Writing Software

AdWords Generator - Software that automatically creates AdWords ads utilizing proven sales terms from successful campaigns.

Tracking

Conversion Ruler - a subscription based "performance tracking" reporting service that provides detailed information on the effectiveness of your site marketing efforts

Click Tracks - Software and hosted వెర్సిఒన్స్

Further Reading

Search Engine Watch - http://searchenginewatch.com/

John Battelle's Search Blog - http://battellemedia.com/